Create a plan of action and execution strategy for building public and political support for the Surge in Iraq of 2007.
It was clear that prior to the Surge of 2007 in Iraq there was a question among the public and many political leaders that the Surge would be effective. The Left by way of 3rd party interest groups like Moveon.org and others expended tens of millions of dollars in lobbying, and paid media and received extensive earned media without opposition. Bradley A. Blakeman at the time was the President & CEO of a newly created 501c4 dedicated to supporting U.S. Troops and the mission in Iraq as one of its many issues. He went to work immediately to form a coalition of over 25 like-minded groups to build off their strengths to create and execute a plan of action by which each group would use their assets and voice to influence opinion with facts.
Thereafter, over a 6 month period, Blakeman raised the funds necessary to accomplish a national media campaign to educate the American People and legislators about the necessity to let the Surge proceed and to support U.S. Troops. With a budget of over 60 million dollars Blakeman oversaw an award winning print and television-advertising campaign that attracted extensive earned media.
Each member of the coalition played a major part in educating the public, media and legislators in the importance of letting the Surge work.
$60 Million Dollars
A short time after the launch of our efforts we saw public opinion start to turn in favor of letting the Surge play out. Those who did not support the Surge were caught flatfooted by our very successful and patriotic messaging. Our message was geared to support of the troops and was free from ideology. The purposeful strategy of supporting our troops made our efforts difficult to attack.
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